Shedeur and Shilo Sanders Model in Louis Vuitton’s FW24 Runway in Paris

Shedeur and Shilo Sanders are living a moment.

Where it was once taboo for collegiate athletes to express themselves, from endorsements to touchdown celebrations, today, it’s uncommon to see top talent not operating as their own brands. And for the two young Sanders, they’re not afraid to show it, which shouldn’t come as a surprise, given they’re the children of legendary defensive back, Mr. “Primetime” Deion Sanders — who coaches them on-and-off the field. Unlike their father, however, the two young Buffs don’t need to wait until the pros to cement their names.

This past week, Shedeur and Shilo were invited by Louis Vuitton’s menswear creative director, Pharrell Williams, to model in its FW24 runway in Paris. Going on show number three, Williams blended traditional Americana, such as cowboy hats, bolo ties and embroidered denim jackets, with some of the aesthetic sensibilities that he’s come to be known for under his Billionaire Boys Club and ICECREAM imprints — from vibrant digitized camo, punchy graphic accents over premium leather bags to those classic 6 inch Timberland boots that are a staple within hip hop circles.